DENMARK

A refreshing lager with a clean, crisp taste, satisfying depth of flavour and a rich, golden colour. Carlsberg is brewed with uncompromising quality using the choicest barley, exclusive Carlsberg aromatic hops and the unique Carlsbergensis yeast.

DENMARK

Committed towards superior product quality and portfolio innovation, Carlsberg invented Carlsberg Smooth Draught in Malaysia, the pioneer market. Carlsberg, or better known as probably the best beer in the world, invented a brew that delivers the smooth, easy- to-drink experience. Introducing the Carlsberg Smooth Draught that offers consumers a chance to enjoy the smooth sensation of freshly tapped beer anytime, anywhere.

Netherlands

Heineken Lager Beer was first brewed by Gerard Adriaan Heineken in 1873. The beer is made of purified water, malted barley, hops, and yeast. In 1886 H. Elion finished the development of the Heineken A-yeast, which is still used in the brewing process today.

Since 1975, most Heineken brand beer has been brewed at the Heineken brewery in Zoeterwoude, the Netherlands. In 2011, 2.74 billion litres of Heineken brand beer was produced worldwide, while the total beer production of all breweries fully owned by the Heineken Group over all brands was 16.46 billion litres globally.

FRANCE

Kronenbourg is France’s best-selling super premium beer. It was created by Jerome Hatt in 1664 in Alsace, a region in Eastern France during the reign of King Loius XIV. It was during this period of prosperity that the young brewer set his seal upon the first barrel of beer and laid the foundations of Kronenbourg for centuries to come. For 300 years and more, Hatt and his descendants engaged in the same pursuit of excellence for premium beer.

It came as no surprise that in 1952, Kronenbourg decided to name its finest brew the Kronenbourg 1664. The Kronenbourg 1664 was created in honour of its founder Jerome Hatt and in recognition of this period that has become synonymous with France’s affinity for pleasure. It is the only premium beer inspired by one of the most flamboyant periods of the French “art de vivre”. The unveiling of this premium beer also coincided with the coronation of Queen Elizabeth II to the throne of England. Since its launch, Kronenbourg 1664 has maintained a highly distinctive brand positioning that leverages its quality, premium cues and also its French origin to deliver the promise of “The French Art of Pleasure in your beer moment”.

SWEDEN

Somersby Apple Cider is a refreshing cider with a uniquely juicy apple flavour, with 4.5% alcohol. A tasty and natural choice for brunch, afternoons, and happy moments with your friends. Its sparkling bubbles turn every sip into an exciting taste experience. Best served over ice.

SWEDEN

Somersby Apple Cider is a refreshing cider with a uniquely juicy apple flavour, with 4.5% alcohol. A tasty and natural choice for brunch, afternoons, and happy moments with your friends. Its sparkling bubbles turn every sip into an exciting taste experience. Best served over ice.

JAPAN

Asahi Breweries, Ltd. is a leading brewery and soft drink company based in Tokyo, Japan. As of 2009, the company had a 40% share of the Japanese beer market. The company’s primary beer from 1957 through the late 1980s was Asahi Gold. In 1987, Asahi introduced Asahi Super Dry a product that transformed the modern beer industry in Japan. Asahi Super Dry is described as a highly attenuated lager without the heavier malt flavors of competitors products, with a crisp, dry taste reminiscent of some northern German beers. This highly successful launch led to a significant rise in consumer demand for dry beer and in turn to a dramatic turnaround in Asahi’s business performance, surpassing Kirin in terms of both sales and profitability.

DENMARK

Royal Stout was introduced to the Malaysian market in 1992 to complement the company’s existing range of products. The brand has since then grown by attracting drinkers to its genuinely brewed stout flavour. Smooth in taste, it is still the same great “Honest to Goodness Stout”, the only stout that is still at 8 % alcohol content in Malaysia.

Robust and smoky, Danish Royal Stout, originating from Denmark, is proudly 100% stout with a bold malt flavour and strong alcohol content.