OUR CORPORATE PROFILE

W Star Corporation Pte Ltd is a privately owned company with established sales and distribution channels, delivering spirits, wine and beer in Asia.  Founded in 1997, our business portfolio can be considered one of the most comprehensive multi-category collections in Asia and these are marketed and distributed to travel retail (duty free) outlets, airlines, cruise ships, embassies/ high commissions/ international organizations, ship chandling companies and domestic outlets.  The pillars of growth in W Star proved possible as we continuously identify, engage and add new brands to further expand our products portfolio, in line with the demands, aspirations and lifestyles of our consumers.


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OVERVIEW

We consider the people at W Star fantastic!  Always excited by ideas, we are committed to building on the various brands that we carry, crafting unique marketing models to suit each brand. With innovative people covering Asia and driven by our  common set objectives, we continue to succeed in conceptualizing and introducing several consumer products that are growing to be immensely successful in the markets we serve.   

Opportunities and threats inherent in our difficult surrounding markets always challenge our dynamic businesses. Nevertheless, our strong consumer insights have helped us both directly and indirectly extend our impressive reach to more than 10 countries, 300 cities and one billion Asians.

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OUR CORPORATE BELIEF

Because W Star does not believe a strategy fits all, we continue to explore, innovate and adapt timely in the way we do our businesses.  So we roll out programs to research lifestyles, social and economic trends, demographic shifts and spending patterns of our customers. Arising from the wealth of information that was gathered, we respond effectively to the needs and expectations of both our suppliers and customers.